Chadwicks Group has announced that Heiton Buckley on the Ballysimon Road in Limerick has rebranded to Chadwicks Limerick from 2 July.
The rebrand of Heiton Buckley to Chadwicks Limerick is part of an ongoing nationwide rebrand by Chadwicks Group which started in 2018. This is the 18th branch to have undergone a refresh and customers will benefit from the new and improved in-branch experience where they can avail of the best in building supplies, plumbing and DIY all in one place.
The newly rebranded Chadwicks Limerick boasts a new merchandising plan, that focuses on the most relevant product categories to customers. With the introduction of new category signage, regulars will still be able to find their usual items with ease, enhancing their in-store experience. Customers will also be welcomed with a brand-new electrical range, in addition to a more extensive collection of workwear so that they can avail of latest trends in technology, as well as best in class professional clothing in one location. The newly refreshed layout also features refurbished branch showrooms, which include the latest styles and trends as well as the top brands in bathrooms, doors and floors.
Commenting on the rebrand, Niall McGaan, Chadwicks Limerick Branch Manager, said: “We are delighted to officially announce that we are now Chadwicks Limerick. While the branch has been renamed the same team of experts remain, and we will to continue to serve the people of Limerick and wider region for many years to come.”
The company has had a long history in Limerick and commenced its journey as R & J O’Dwyers on Parnell Street in the 1930s, before moving to the Ballysimon Road in 1977. Since then, the branch has gone from strength-to-strength and now offers a one-stop shop for everything from steel and metric foundations to renders, walls, roof slates and plumbing.
While there may be a new name above the door, the team who has been serving the people of Limerick for many years remain. Currently, the branch employs 44 highly trained merchanting specialists across a variety of product groups. The expert team receives regular training on all the latest product innovations in the construction sector to ensure its customers stay on top of the latest trends in the industry.