IDA Ireland launches ‘Invest in Cork’

IDA Ireland has launched ‘Invest in Cork’, the eight phase of its digital marketing initiative for attracting inward investment by highlighting the specific attributes of individual regional urban centres.

‘Invest in Cork ’ is an interactive experience designed for use on tablet, smartphone and PC.

Information on location, education, lifestyle and existing IDA client companies and indigenous companies is provided through rich images, video and text which will be continuously updated.  The website allows IDA executives to showcase Cork in face-to-face client meetings.

Cork is particularly strong across a number of FDI business clusters including Life Sciences, Technology and Global Business Services. The Life Sciences sector includes global names such as Pfizer, GSK, Eli Lilly, Stryker, Janssen, Novartis,  DePuy Synthes, Gilead Sciences, GE Healthcare and Abbvie, while there are over fifty Technology companies in Cork including companies such as Apple, Dell, VMWare, Logitech, IBM, Intel Security, Trend Micro, Alps Electric, Flextronics, Qualcomm , Solarwinds, EMC  and RedHat. These international brands are an attraction for additional overseas companies to potentially locate to the Cork Region.  In addition, Cork has a growing cluster in Global Business Services and International Financial Services companies with companies such as BNY Mellon , Citco, Hedgeserv, Clearstream, Amazon,  and Otterbox, among others. The Marine & Energy sector is another growing sector with a number of related businesses and research groups.

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Commenting on the launch, IDA’s South-West Regional Business Development Manager, Ray O’Connor, said:  “Cork is already home to close to 150 overseas companies employing 28,500 people. The strong base of existing international brand name companies coupled with good quality infrastructure and positive quality of life experience provides Cork with a strong value proposition for new companies. ‘Invest in Cork’ is an innovative digital marketing application that will allow us to showcase Cork at its best.”

 “Cork is already home to close to 150 overseas companies employing 28,500 people. The strong base of existing international brand name companies coupled with good quality infrastructure and positive quality of life experience provides Cork with a strong value proposition for new companies. ‘Invest in Cork’ is an innovative digital marketing application that will allow us to showcase Cork at its best.” IDA’s South-West Regional Business Development Manager, Ray O’Connor

He explained that the new marketing tool will greatly assist IDA in conveying to clients all that the region has to offer, adding: “IDA looks forward to continuing to work closely with our partners in the region to promote the location as an attractive place for inward investment and job creation opportunities.”

The Invest in Cork site can be viewed here.