Irish retailer Brown Thomas is planning to spend up to €9 million next year refurbishing the ground floor of its flagship department store on Grafton Street in Dublin.
“We’re going to put in a new beauty hall, we’ll have new beauty brands coming in and we’ll be refitting our accessories,” managing director Stephen Sealey told The Irish Times yesterday.
“It will refresh the ground floor and give it a lift and add to the offering in the store.”
The upmarket retailer also plans to invest about €850,000 to expand its online offering next summer.
Launched in October at a cost of about €600,000 with a range of beauty products, Brown Thomas plans to add handbags to its online range in February, followed by shoes, sunglasses and certain fashion items later in the year. It will also offer customers a “click and collect” service that will allow them to pick up their items in store.